Coolicious products are sold in a wide variety of outlets. The following case studies give an idea of why certain outlets sell frozen yogurt and an indication of their sales and profit margins. Net profit figures exclude VAT and calculate product costs at list prices.

Deli/Sandwich Bar

1. High repeat business and regular customers
2. Healthy eating
3. High profit
4. Flavour rotation

Selling Price                              £1.35 per 100ml tub
Net profit per tub                           .98p
Average daily sales                      120
NETT ANNUAL PROFIT             £35,280

Leisure Centre

1. Healthy yet indulgent
2. More selling times in the day
3. High profit
4. Lifestyle
5. Regular customer base

Selling price                              £1.20 per 100ml tub
Net profit per tub                          .85p
Average daily sales                       82
NETT ANNUAL PROFIT            £24,920

Additional sales and extra profit margin from selling value added products such as shakes and smoothies using soft serve frozen yogurt.

Shopping Centre Kiosk

1. High profit margin from small retail space
2. Temperature controlled environment which is less weather dependent
3. Toppings bars generates additional sales (eat with your eyes)
4. Refreshment and impulse item which sells well in high foot traffic locations

5. Well merchandised to encourage impulse sales

Selling price                              £1.00 per cone
Profit per cone                              .73p
Average daily sales                     360
NETT ANNUAL PROFIT             £94,608

Cones sell well and attract families and children. Additional sales of 100ml tubs with toppings increase sales and profit margin.

Themed Restaurant

1. Extensive menu development from just one product
2. Unique offer
3. Customers open to new experiences
4. High profit
5. Speed of serving

Selling price                              £2.30 per serving
Profit per serving                     £1.70
Average daily sales                     240
NETT ANNUAL PROFIT            £146,880

Selling shakes using soft serve frozen yogurt and including frozen yogurt with most desserts increases profits further.

Staff Restaurant

1. Tastes great, healthy and new

2. Rotating flavours encourages repeat purchase
3. Opens new time slots in the day for self-service
4. Effective merchandising maintains consumer interest
5. Surprisingly low portion cost

Selling price                              .85p per 100ml tub
Profit per tub                             .55p
Average daily sales                  45
NETT ANNUAL PROFIT         £6,435

Complements healthy eating programmes in staff restaurants such as Heart Beat Awards.