Numerous reports including the government study on the health of the nation have highlighted the need for people to improve their diet and take more exercise. Consequently consumers are demanding healthier products and caterers are responding to this by offering healthier alternatives such as Coolicious frozen yogurt and smoothies instead of ice cream and fizzy drinks.

The Coolicious range is in step with this trend:-

• Increase in healthy eating
• Demand for premium-quality products
• The importance of convenience and 'eating on the hoof'
• Eye-catching products that are viewed as life-style statements

Similar trends created a $2 billion frozen yogurt market in the US and more recently smoothies have shown huge growth in both America and Australia.  Sales of these products are also expected to rocket in the UK over the next few years.

To make it easy for caterers to tap into this expanding market, we offer easy to use products, operational support and a range of merchandising material.