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Coolicious Very Berry
fruit smoothie is not only healthy from a dietary point of view.
It also offers healthy profits, as consumers are willing to pay
more for a healthier premium product, yet portion costs are surprisingly
low.
Consider the example below based on an outlet purchasing Coolicious
at list price and achieving a profit margin of 79%.
| Example
of an outlet selling 452 x 207ml servings per week |
| |
|
| Gross Sales at £1.65 |
£745.80 |
|
| Less VAT |
£111.08 |
|
| NET Sales |
£634.72 |
|
| |
|
|
| Cost of mix |
£133.34 |
|
| |
|
|
| Weekly
Profit |
£501.38 |
Annual
Profit |
£26,072.00 |
The above example assumes an overrun of 30% of air when served through
a thick shake machine and does not include the cost of a cup and
straw. Overrun may be lower when using some types of granita machine
and may be higher when served through a soft serve machine as a
sorbet.
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